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How to think like a poet to validate new GTM experiments
Combine a poet’s clarity, a scientist’s rigor, and a GTM leader’s speed to rapidly test new initiatives
Jul 1
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Richard F. Purcell
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How to think like a poet to validate new GTM experiments
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June 2025
How to do 'less with less' and focus on 'moments that matter'
How do you prioritize in the age of abundance where data and technology are commoditized?
Jun 18
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Richard F. Purcell
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How to do 'less with less' and focus on 'moments that matter'
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How to generate leads without generating lead magnets
Your lead magnets might be making your pipeline problem worse.
Jun 3
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Richard F. Purcell
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How to generate leads without generating lead magnets
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May 2025
How to nurture window shoppers into loyal customers
You don't have a lead generation problem; you have a lead nurture problem
May 28
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Richard F. Purcell
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How to nurture window shoppers into loyal customers
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How to turn your best customers into a predictable revenue flywheel
Combine Product-Led Growth with Sales-Led Growth to maximize efficient outbound
May 16
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Richard F. Purcell
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How to turn your best customers into a predictable revenue flywheel
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April 2025
How to 6X reply rates by commenting on LinkedIn posts
Stop creating content and start writing insightful comments
Apr 15
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Richard F. Purcell
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How to 6X reply rates by commenting on LinkedIn posts
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How to NOT ask for a warm intro to get a warm intro
The problem with warm intros is getting the warm intro.
Apr 1
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Richard F. Purcell
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How to NOT ask for a warm intro to get a warm intro
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March 2025
How to steal leads from your favorite influencer's audience and generate a 20% reply rate
Content engagement is not a signal of buying intent. Content engagement is a signal to start a conversation.
Mar 25
•
Richard F. Purcell
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MoxieGTM
How to steal leads from your favorite influencer's audience and generate a 20% reply rate
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How to mine LinkedIn profile views for high-intent leads
Identify who is stalking you -- and stay out of "LinkedIn jail"
Mar 12
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Richard F. Purcell
1
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How to mine LinkedIn profile views for high-intent leads
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How to identify which signals indicate buying intent
Not all signals are created equal and not all signals indicate buying intent
Mar 4
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Richard F. Purcell
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How to identify which signals indicate buying intent
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February 2025
How to drive GTM efficiency through consolidation & experimentation
Hint Hint: You don't need more leads or more tools.
Feb 4
•
Richard F. Purcell
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How to drive GTM efficiency through consolidation & experimentation
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January 2025
How to steal your competitor's LinkedIn followers
What's Plan B when email stops working?
Jan 7
•
Richard F. Purcell
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How to steal your competitor's LinkedIn followers
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