How to drive GTM efficiency through consolidation & experimentation
Hint Hint: You don't need more leads or more tools.
Too Many Tools, Not Enough Execution
Austin SDR Leaders hosted an event a few months ago where GTM operators Priyanka Venkat, Mike Yerke, Owen Chandler, and Charanyan Venkataraghavan 🦸 walked through their respective tech stacks.
Common themes:
🔧 Too many tools
🔧 Tech stacks are a mess
🔧 Sellers don't adopt tools that aren't integrated into their prospecting tool and CRM
🔧 Buyers don't want to purchase yet another tool that overcomplicates their existing tech stack
Sound familiar?
Salespeople think they need more leads and more tools.
Savvy operators know better: they don’t need more leads or tools—they need:
📈 Consolidation – Reduce tool sprawl & integrate workflows
📈 Experimentation – Test what actually works, then double down
📈 Resources to execute – Bridge the gap between strategy & execution
You think you have a pipeline problem.
But you actually have a process problem.
5 options to solve your pipeline & process problems:
1️⃣ The CEO
Most CEOs don’t have the bandwidth to experiment - especially as the company grows.
A CEO is pulled in every direction—hiring, fundraising, closing deals, etc.
2️⃣ Hire a salesperson, marketer, or GTM Engineer
It's premature to hire an FTE at $100K+ per year for a strategy/channel that is not yet validated.
Also, the hiring process will take at least two months, from posting JDs to evaluating candidates, negotiating salaries, and onboarding.
3️⃣ Self-Service SaaS
This is like buying a hammer and nails but without a blueprint and construction crew.
You have the tools but need guidance or support to build something that works.
Most vendors will not provide support unless you're spending $$$.
Every day, GTM teams tell us about all the SaaS they bought that sits on the shelf for these reasons.
4️⃣ Outbound Agencies
They bring the tools, blueprints, and workers but lean on cookie-cutter, fully automated, high-volume campaigns.
And worse, you’re only renting the pipeline and process they build.
The pipeline dries up when you stop paying.
5️⃣ AI Agents
AI has jumped leaps even in the last 6 months, but it can't solve the last mile of execution or execute complex tasks (yet).
Side note: This post was written on 1/28/25, so the bots might have already won by the time you’re reading this. #SkyNet
💡 Actually, there is a 6th option.
Here’s how the CEO of Revcast (fast-growing B2B SaaS), Dustin Arnheim, found a way to consolidate, experiment, and execute.
[Taken directly from the LinkedIn post he wrote]
"We were seeing a low ROI from 'self-service' software.
At one point, we invested in the most commonly used self-service SaaS tools.
Buying intent tool = $1,000/month
Outbound prospecting tool = $200/month
Job tracking tool = $1,000/month
Data enrichment tool = $500/month
Contractor + hidden fees of SaaS tools + time to learn the new tools = $,$$$
We decided to cancel these tools and reallocate the budget to a fully operational, consolidated solution from MoxieGTM.
How it worked:
1. Combined warm intros, data enrichment, website tracking, and buying intent
2. Analyzed 10+ signals at the individual level, including proximity to our network, LinkedIn profile views, engagers of 1st-party and 3rd-party content, people Googling keywords tied to our value prop, and followers of our competitors
3. Ran experiments to find the right signals and messaging that maximized conversions
4. A weekly batch of high-intent leads deployed into our existing workflows - no new platform to adopt
5. Scaled the most successful experiments with a proven sales enablement plan
Results within the first two months:
- One closed/won
- 4x ROI
- 10% reply rate on LinkedIn”
MoxieGTM: The Happy Medium Between SaaS & Agencies
🚀 Software + AI-powered experimentation + human expertise = Growth that compounds.
Most companies don’t have a pipeline problem—they have a process problem.
We help fast-growing B2B companies consolidate, experiment, and execute.
💡 Want to see if MoxieGTM can help?
We’re offering free GTM signal audits to show you where your highest-intent buyers are already leaving breadcrumbs.