How to steal leads from your favorite influencer's audience and generate a 20% reply rate
Content engagement is not a signal of buying intent. Content engagement is a signal to start a conversation.
How to steal leads from your favorite influencer's audience and generate a 20% reply rate.
Content engagement is not a signal of buying intent.
Content engagement is a signal to start a conversation.
How can you capture demand created by someone else?
1. Use Favikon to identify influencers who have an audience and writes content aligned with your ICP
2. Identify people who follow that influencer, engage with their content more than once a week, and match your ICP
3. Reach out to start a conversation.
But how do you start a conversation from this signal?
Let's start with an example of the wrong way to message someone who is a loyal follower of Sam Jacobs:
⛔ "I saw you follow Sam Jacobs…"
⛔ "I saw you commented on Sam Jacobs's post…"
Instead, do what Trinity Nguyen💎, CMO at UserGems, calls “manufacturing coincidence.”
Words of wisdom from Trinity:
“We typically don’t mention the signals but infer the intention behind those signals.”
Here is a better message to someone who is a loyal follower of Sam Jacobs:
✅ "Not sure if you saw Sam Jacobs’ post last week about benchmarks for efficient growth. Curious. . .which SaaS metrics take the most time for your team to generate?"
✅ "Our product team is doing some research to figure out where we fit in someone’s tech stack. What tools do you use today to monitor key SaaS metrics?"
Typical conversion rates from these types of campaigns:
🛫 Up to 20% reply rate
🛫 ~30% of replies convert into a meeting
The only way to know what signals truly indicate intent for your buyers is through experimentation.
MoxieGTM can help solve both your pipeline and process problems.
Consolidate tech stack + Run experiments + Scale up what works