How to double inbound leads by authentically engaging on LinkedIn
Get more pull from the buyer by amplifying the voice of your CEO
In 28 days, Todd Busler generated 1M+ views on LinkedIn, grew his following by 35% and doubled Champify’s inbound leads.
Todd joins the ranks of other forward-thinking CEOs such as Adam Robinson, Kevin Chiu, and Melissa Kwan who see their influence on LinkedIn as a key driver to sustainable growth.
Why does LinkedIn work so well?
As the bots take over and the noise in every channel gets louder, people want to do business with people they know, like, and trust.
LinkedIn allows content creators to build authentic brands that generates pull from the buyer.
Want to learn how Todd and his team turns LinkedIn engagement into revenue?
Here’s his step by step process:
1. Identify an influencer or customer who talks about topics relevant to your product. Todd mentioned seeing success by engaging with people like Kyle Coleman.
2. Analyze their LinkedIn posts and comments to identify messages that resonate with your target audience
3. Use a tool like Persana AI to research people who have engaged with those posts that match your ICP
4. Have your SDRs connect with that audience on LinkedIn over a period of 2 weeks
5. For profiles that accept connections, send a follow up message referencing the original post/comment and provide additional value with content
6. Monitor engagement and use it to identify opportunities to introduce the prospect to a peer or more senior contact at your company
7. Nurture the relationship by continuing to provide relevant value until you have the opportunity to introduce your solution
BTW - We just launched an AI product to identify & authentically engage followers worth 16x more than everyone else. We have four spots left for design partners.
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