How to monetize LinkedIn followers

Turn followers into paying customers with high-touch 1:1 communication

20% of your followers are worth 16x more than everyone else.

If the 80/20 rule applies to your LinkedIn connections, followers, and newsletter subscribers that means one high-value follower is worth sixteen times more than everyone else.

How do you know which of your followers represents the top 20%?

You don’t.

Forward-thinking operators like Adam Robinson see influencers as the next best-performing growth channel.

The challenge: LinkedIn does not make it easy to monetize followers or newsletter subscribers.

Tools like Clay and PhantomBuster may work in low volumes, but scraping at high volumes can trigger account suspension.

Here’s the step-by-step process to identify and engage your high-value followers:

1. Compile a list of all your followers