Influencer-Led Growth lessons from one of the most viral TikTok videos ever
The five step process to become an influencer icon
What can B2B marketers learn about influencer-led growth from a TikTok influencer?
In 2017, the Stanley Cup had limited recognition among female Gen Z and Millennials.
In November 2023, someone posted a viral video on TikTok of the remnants of her car after a fire, where just her Stanley 40oz Quencher survived the flames.
The hashtag #StanleyTumbler took the platform by storm, accumulating a staggering 804 million views and reshaping the brand’s trajectory.
Here is the five-step process Stanley Cup used to become an influencer icon:
1. User-Generated Content (UGC) mentions a bigger brand
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