How to identify who is stalking your LinkedIn company page
LinkedIn is hiding insights in plain sight for users to capture demand created by their brand
In the last edition of the Unconventional GTM newsletter, we highlighted how tools like ChatGPT give buyers more power and how sellers can adapt.
People used to find your website by searching Google.
--> Today, the Buyer discovers interesting content from a tech founder on LinkedIn.
--> Then, they click through to the founder’s LinkedIn profile.
--> Then they visit their LinkedIn company page.
--> And then... they click the website link from the company page.
After running 200+ experiments, we’ve proven that followers and viewers of your LinkedIn company page are one of the strongest buying intent signals.
✅ Sellers can track content engagement based on reactions and comments.
✅ Sellers can track website visitors at the individual level.
⛔ But there’s no way to identify company page viewers at the individual level.
Until now. . .
💡 We built an app that de-anonymizes viewers of your LinkedIn company page at the individual level.
How to identify who is stalking your LinkedIn company page:
1. Upgrade to LinkedIn Sales Navigator Advanced edition ($179/month)
2. Upload up to 5k target accounts
3. Monitor Buyer Intent for company-page engagement
4. Identify top-viewing personas
5. Use a data enrichment tool to pull leads with that title & seniority level inside each target account
6. Cross-reference a viewer of your LinkedIn company page with other signals (site visits, post reactions, followers, profile views, Slack mentions, etc.)
7. Prioritize leads based on the strength of signals
8. Send 1:1 messages ranked by signal strength
BTW - We can automate the above steps for you.
BTW BTW…HOT JOB ALERT:
David (Co-founder & CEO) from The Swarm (MoxieGTM uses their API for relationship mapping) is hiring a Growth Manager. He’s open to contract-to-hire options, too. If interested, reach out to david@theswarm.com