How to get 60%+ open rate and 10%+ reply rate

Get your emails out of SPAM by navigating Big Tech's ever-changing rules

Email deliverability is so hot right now.

Why?

It takes the equivalent of inbox witchcraft these days to ensure emails are delivered: secondary domains, validation, DKIM, AI, secret passwords, etc

The founder of a B2B cold email agency, Alexander Ivanov, recently evaluated 5 company’s outbound and found the #1 issue was email deliverablity.

Apollo just released detailed guidelines about how to avoid being flagged as SPAM here and here.

Are your emails landing in spam?

Follow our step-by-step process that consistently generates at least a 60% open rate and a 10-20% reply rate — written by our Head of Ops, Kitty:

1. Manage Your Domains: To minimize risks, buy new domains instead of using your primary. For each domain, set up 2-3 inboxes, with a limit of 30 messages per inbox and no more than 100 messages per domain. Keep 10 inboxes active and 10 on standby, rotating them regularly to avoid overuse.