How to build a LinkedIn audience of raving fans

You can’t generate leads from your content if the same people engage every time

As the LinkedIn algo keeps changing, it’s harder to hack your way into boosting impressions and reactions.

🏄‍♂️ Scott Leese wrote a (recently deleted) post about someone complaining about not generating enough leads from their content.

The conversation went something like this:

Scott: "Looks like the same 300 people like every one of your posts. Are you in a pod?"

Bro: "No. . .I’m just part of a few groups that 'like' each other's stuff."

Scott. "Bro. That’s a pod."

Bro: 😐

Why does this matter?

You can’t generate leads from your content if the same people engage every time.

Let's take a peek at the data.

We analyze thousands of intent signals at the individual level for some of your favorite creators - including their LinkedIn posts.

On average, about 5-10% of the people who engage with a post are an ICP match.

To make it simple:

100 new people react to a post = 10 leads

100 of the same people react to a post = 0 leads

If you’re struggling to build an audience of raving fans more likely to buy more, stay longer, and tell their friends, try this 6-step process: