How an early-stage SaaS company went from 0 to 20 high-quality conversations a month powered by Community-Led Growth (CLG)
Generate a high Return on Effort by strategically engaging in Slack communities
“We realized that the Slack communities are not all created equal. And if you think that they are, you'll be disappointed”
It didn’t take long for Agree Ahmed and Harrison Telyan of Y Combinator-backed startup NUMI to realize traditional cold outreach required too much effort and was ineffective.
Being mindful of getting a higher Return on Effort (ROE), they made a strategic shift and experimented with a Community Led Growth strategy by joining Slack communities of their target buyers (founders and startup leaders).
The result: They generated more than 250 high-quality conversations in less than 6 months.
How?
Here’s their 6-step process:
1. Identify relevant online communities.
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