From Cold Text to Conversion: The SMS Campaign That Won Over Billionaires

How to get 3% of billionaires to convert via SMS

Unlocking the potential of lapsed customers is like finding treasure in your backyard.

This philosophy is applicable no matter how you define your customers: “clients”, “guests”, or “investors”.

A recent experiment by a Venture Capital firm illuminates a pathway to rekindle these dormant relationships using a tactful SMS campaign.

Here’s the strategy that outperformed LinkedIn and email, converting 3% of lapsed investors into Limited Partners (LPs).

Step-by-Step Strategy:

1. Audience Identification: Honed in on lapsed investors, utilizing intent signals (clicks in DocSend, keywords in email, keywords on their LinkedIn profile) to segment the audience, focusing on a sample size of 104 individuals.